{"id":985,"date":"2019-09-24T12:38:24","date_gmt":"2019-09-24T12:38:24","guid":{"rendered":"http:\/\/&#038;p=985"},"modified":"2025-12-16T08:53:03","modified_gmt":"2025-12-16T08:53:03","slug":"tkita","status":"publish","type":"portfolio","link":"https:\/\/fintech-design-theory.com\/?portfolio=tkita","title":{"rendered":"Logo Design, Tkita"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Tkita is a communication service platform developed by AirSound. This project was a high-priority brand identity initiative undertaken to rescue a stalled design process from a previous agency.<br \/>\nWith a critically tight deadline of just two weeks and limited initial briefs, I analyzed the core functionality of the demo service to establish a visual concept from scratch. I developed a friendly and intuitive logo system combining speech bubbles with facial expressions to visualize &#8216;conversation&#8217; and &#8216;connection.&#8217; Despite the time constraints, I successfully delivered a comprehensive brand identity and guideline, enabling the client to launch their service on schedule.<\/p>\n","protected":false},"author":1,"featured_media":2750,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio-types":[28,26,27,25],"class_list":["post-985","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-editorial_design","portfolio-types-identity_design","portfolio-types-illustration","portfolio-types-motion_gaphic"],"_links":{"self":[{"href":"https:\/\/fintech-design-theory.com\/index.php?rest_route=\/wp\/v2\/portfolio\/985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fintech-design-theory.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/fintech-design-theory.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/fintech-design-theory.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fintech-design-theory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fintech-design-theory.com\/index.php?rest_route=\/wp\/v2\/media\/2750"}],"wp:attachment":[{"href":"https:\/\/fintech-design-theory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=985"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/fintech-design-theory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-types&post=985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}